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2008 Seminar Series - Saturday 30 August

| Delivering the ultimate customer experience – keep them coming back!Speaker: Emma Hobson - International Dermal Institute Time: 10:00AM – 11:15AM Cost: $65 (tickets are tax deductible)
Since we don’t ‘own’ our clients we can’t actually guarantee nor rely on their patronage. This is a good thing as it stops complacency. It means we have to be competitive, we need to stay on top of our game and we must be better than the competition if we are to experience the growth and success that we desire.
Attracting new customers and having customer loyalty comes at a price, namely, delivering on our brand experience. It’s imperative we have the strategies in place that will clearly and positively work for us by creating and delivering a product that not only has value but is worth coming back for time after time.
Join Emma Hobson for an inspiring look at how to build the best client relationship whilst delivering on their needs and expectations. |

| Better spa business – Improving the bottom line through staff retention & trainingSpeaker: Daniella Russell - Wafi Health & Leisure Time: 12:00PM – 1:15PM Cost: $65 (tickets are tax deductible)
This comprehensive session focuses on the vital elements of recruitment and training in order to retain a thriving spa team and ultimately a healthy bottom line. Learn the importance of investing time and effort into the recruitment process, the benefits of training to both business and employees and how to retain staff through effective and efficient human resource management.
Daniella Russell is the Director of Wafi Health & Leisure and has more than 28 years experience in the wellbeing industry. Daniella’s extensive knowledge and skills in all aspects of spa operations will provide you with all the tools to get your business on track. |

| Let people spend their money! - SOLD OUT Maximising your revenue from retail Speaker: Jaclyn Hughes - Ultimate Training Solutions Time: 2:00PM – 3:15PM Cost: $65 (tickets are tax deductible)
Sales and retailing guru Jaclyn Hughes shares inside information on how to teach your team to achieve retail greatness. Jaclyn has worked closely with major industry players such as Thalgo and Steiner to help educate their sales teams and drive company success. This session will provide you with the skills to effectively coach your team to:
• overcome the common fear of asking for money • sell to the client’s buying signals • close the sale • maintain growth and achieve targets through profitable and effective strategies
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| Choosing the right products and equipment to grow your business Speaker: Dr Doug Grose - Australasian College of Cosmetic Surgery Time: 4:00PM – 5:15PM Cost: $65 (tickets are tax deductible)
Our evolving industry constantly delivers new innovations in products and equipment for use within Spas and Salons. Join Dr Doug Grose, Fellow of the Australasian College of Cosmetic Surgery, as he provides a simplified approach to purchasing the correct mix of products and equipment to help grow your business.
Specific issues raised in this insightful seminar include: • how to combine products and equipment within your business for the most profitable results • how to analyse the cost effectiveness of equipment purchases; and • the efficiency of equipment available in the marketplace
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Click here for Sunday Sessions
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