ACTION-PACKED EVENT FOR MELBOURNE’S DYNAMIC BEAUTY INDUSTRY

Press Release: 30 November 2006

With five months to go, more than 70 per cent of exhibition space sold and a comprehensive education and event program confirmed, Melbourne’s beauty industry is gearing up for a successful 2007 Melbourne International Beauty Expo & Conference, Saturday 28 – Sunday 29 April 2007, Melbourne Exhibition & Convention Centre.

An event not to be missed for any beauty professional wanting to build and expand their business, the world class 2007 Melbourne International Beauty Expo & Conference will showcase hundreds of brands and will offer an anticipated 6,000 visitors the latest industry products, concepts and innovations from leading beauty industry suppliers including Pevonia Botanica, Payot and Napoleon Cosmetics.

Furthermore, following the successful educational initiatives introduced at last year’s event, the 2007 Expo will feature for the second time a content-rich conference, education and event program, designed to keep beauty professionals at the forefront of this dynamic industry.

“The Melbourne International Beauty Expo & Conference offers the ideal business environment for beauty professionals wanting to expand their vision and their business.  Not only will visitors discover some of the world’s best brands and be privy to a vast choice of products and services, but they will also be rewarded with invaluable advice and business guidance through the educational opportunities on offer,” said Lauren Ebbeck, Exhibition Manager.

The annual two-day Conference, held alongside the Expo, will feature an extensive program consisting of ‘Better Business’ and ‘Industry Insight’ Stream Sessions, presented by a line-up of international and local speakers. The Conference will provide visitors with a rewarding industry education designed to assist them in expanding their vision and their business in the highly competitive beauty industry.

Other highlights at the Expo include the ever-popular Beauty Updates - free workshops offering techniques, secrets, tips and tricks direct from industry experts on a variety of product, industry and business topics; and the interactive demonstrations bringing beauty professionals everything they need to know about the latest techniques, developments and trends in a new-look demonstration area.

The About Face Make-up Competition will showcase Australia’s leading make-up artists as they create the latest looks, reveal make-up essentials and divulge insider tips for fashion and photographic work; while the glamorous Fashion Parades present the latest trends in fashion, accessories, hair and make-up, complemented by vibrant soundtracks and expert commentary.

The Melbourne International Beauty Expo & Conference was initially planned for 17 - 18 March but was rescheduled to 28 - 29 April due to the recent announcement that the Grand Prix will be held later than usual on the same weekend in March 2007 in Melbourne.

“Taking into consideration the lack of accommodation for both exhibitors and visitors, as well as the extreme congestion within Melbourne during the Grand Prix, the new April dates will ensure there is sufficient accommodation with easy access to the Melbourne Exhibition & Convention Centre, thus safeguarding the success of the Expo for all,” said Ebbeck.

2007 Melbourne International Beauty Expo & Conference is a trade-only event. From January 2007, visitors can pre-register their attendance and book tickets for the Conference sessions online at www.internationalbeautyexpo.com.au

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