On 13th and 14th August the Sydney International Spa & Beauty Expo lit up the Sydney Exhibition and Convention Centre with an enlightening and inspiring display in the Spa Hall. From the Spa Series Education Seminars to the exclusive Platinum Hour event, a strong focus was made on the future of this constantly expanding and evolving industry. Meanwhile feature exhibition Future Spa showcased industry benchmarks for success, encouraging business owners to be inspired and envision their own excellence within the multi-billion dollar Spa Industry and make their mark on a global scale.
Future Spa was a magnificent and worthy focal point of the entire Expo. The incredible “white dome” installation was the home to never before seen movie montages of Australian Spa leaders. The videos, complimented by interactive touch screen pads, showcased a behind the scenes look at four well established and highly successful spa and retreat facilities:
- Gillian Adams Salon and Spa showed a gold standard in Day Spa, being renowned for the perfect integration of a hairdressing salon and spa. Encompassing a comprehensive range of facilities, including an aquamedic hydrotherapy pool, this true day spa is well appreciated by its local clientele, with success found in a strategy of convenience and comfort to maintain loyalty.
- Southern Ocean Lodge demonstrated why they are one of the country’s elite Destination Retreats, offering the ultimate eco-luxe location that is fully sustainable. Guests are treated to a complete sensory experience while they engage in personalised programs amongst the pristine wilderness of Kangaroo Island. Its award winning architecture, with eco-sensitive technologies distinguishes this eco-resort as one of Australia’s best interpretations of the rapidly growing ecoluxe destination and spa market sector.
- Peninsula Life was captured as one of Australia’s most respected Medispas integrating medical beauty practices and traditional spa treatments to create a holistic experience. This Medispa encapsulates the standard success model, offering group facilities and an extensive service menu that follows international trends whilst meeting local demand. It is a true industry star, capturing a wide client spectrum with their departmental integration to ensure repeat visits.
- Gaia Retreat and Spa represents a leading pioneer in Wellness Retreats, paving its way across the domestic and international circuit with programs that focus on enhancing both the inner and physical journey. This retreat is committed to offering the ultimate holistic wellness experience through their abundant range of supporting services such as naturopathy and acupuncture. Gaia focuses on an importance of ensuring the guest feels truly valued by enhancing their inner wellbeing, making them a highly regarded choice-based lifestyle retreat.
Special guests were treated to an intimate presentation as they networked with their industry peers in the dome at Platinum Hour on Saturday afternoon. Event Director Lauren Ebbeck and Publisher of Spa Australasia Kirien Withers explored the global trends in the current multi-billion dollar spa industry. “Profitability in this current climate and the ability to read current trends are good indicators of successful spas that stand the test of time”, Withers said before highlighting why the four spas showcased are Australian benchmarks for success. The idea behind Future Spa was to encourage guests to discover the strengths of these businesses and inspire them to develop their own excellence within this expanding market.
Inspiration for success continued in the Spa Series Seminars, where attendees experienced first hand insight on how to drive their business forward in the Australian spa sector. In her Body and Beyond seminar, Petrea King explained “each spa, regardless of its size, can expand its services to better meet the wellness needs of its clientele and, in this way, forge a sustainable path into the future”.
Hitting the mark with her extremely relevant content was Caroline Neilson and her Spa Rescue – Making Money in Any Economy seminar. Caroline expressed that it is “essential in the current tight market [to] employ staff who have the drive and passion to provide exceptional customer service and provide the solutions to the clients needs.”
Holly Harmon in her Nature Meets Cosmeceutical seminar examined the current market trends of naturals, scientifically natural and organics and how these product portfolios offer optimum efficacy, while Lori Terwilliger discussed competitive advantages and how to reach customers efficiently and effectively within the current spa market in her Global Spa Trends seminar.
“The expo stays abreast of the latest trends on the international circuit and brings them to the expo floor in exciting and engaging initiatives” said Lauren Ebbeck, Event Director, and this year the Spa Hall shone brightly beyond expectation, paving the way forward to a bright future for this extraordinary industry.
The expo might be over, but inspiration for success continues with the return of Salon Melbourne, the biggest, brightest and boldest hair and beauty trade event in Australia, coming up on 31st March and 1 April 2012 at the Melbourne Convention & Exhibition Centre. For more information head to www.salonmelbourne.com.au
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